Qatar’s Exclusive Real Estate Investment Firm Alford Hughes Launches Art Initiative to Support Qatari Artists.
The main objective was to publicize this project through the development of this guide, where the company has collaborated with two local artists to create digital artistic interpretations of Qatari culture across famous landmarks from Alford Hughes’ key markets. The initiative will promote and support the local artists, providing them with a challenge and an outlet to exhibit their creativity and bolster their growth, while also showcasing the company’s property portfolio in key cities around the world.
My role was mainly based on developing the presentation of the Guide itself as its cover, and launching the ''Stay Tune''. Campaign in which I used the concept of Chinese ink that would guide the whole fusion between the local artist and the company. On the other hand, the creation of the multimedia content.
